Industry

Electronic Waste

Client

Minimise by NEEW Ventures

Finding the first customers in unchartered territories

Finding the first customers in unchartered territories

How to match corporate needs with new climate tech

Recraft Ventures plays a pivotal role during the foundational pre-incorporation phase of Berlin-based startup Minimise, facilitating the establishment of key partnerships in its nascent stages. Our contributions encompassed: - Implementation of a CRM system - Identification of target customer segments - Outreach initiatives - Active engagement with prospective clients - Delivering pitches - Preparation and participation in trade shows to cultivate leads - Integration as an integral member of the team, fostering a sense of unity rather than detachment A notable achievement was orchestrating Minimise's participation in a Superconnector's networking event, optimizing the opportunity to forge connections at an important trade show. (December 2023 to present) Minimise is on a mission to increase the documentation of global e-waste flows by supporting the formalization of recycling infrastructure in developing nations. The aim is to enable the recirculation of e-waste which leads to extraction of critical materials vital for the circular economy. Minimise's customers are generally consumer electronics manufacturers, retailers and organizations wanting to participate in the circular economy. E-waste tokens are generated from the collected e-waste, which are offered to the customers. These tokens are charged with evidence-backed data: high quality digital assets containing traceable and material data which can be used for ESG reporting or public communication. The revenue from these tokens goes into funding recycling initiatives in a partner network of recyclers, where the focus is on supporting long-term localised solutions.

Recraft Ventures plays a pivotal role during the foundational pre-incorporation phase of Berlin-based startup Minimise, facilitating the establishment of key partnerships in its nascent stages. Our contributions encompassed: - Implementation of a CRM system - Identification of target customer segments - Outreach initiatives - Active engagement with prospective clients - Delivering pitches - Preparation and participation in trade shows to cultivate leads - Integration as an integral member of the team, fostering a sense of unity rather than detachment A notable achievement was orchestrating Minimise's participation in a Superconnector's networking event, optimizing the opportunity to forge connections at an important trade show. (December 2023 to present) Minimise is on a mission to increase the documentation of global e-waste flows by supporting the formalization of recycling infrastructure in developing nations. The aim is to enable the recirculation of e-waste which leads to extraction of critical materials vital for the circular economy. Minimise's customers are generally consumer electronics manufacturers, retailers and organizations wanting to participate in the circular economy. E-waste tokens are generated from the collected e-waste, which are offered to the customers. These tokens are charged with evidence-backed data: high quality digital assets containing traceable and material data which can be used for ESG reporting or public communication. The revenue from these tokens goes into funding recycling initiatives in a partner network of recyclers, where the focus is on supporting long-term localised solutions.

electronics waste
electronics waste
electronics waste

Outcome

- Facilitated engagements with prominent stakeholders of interest - Augmented CRM database with 300 pertinent contacts, expanding from an initial pool of 50 - Discerned a new industry category with substantial revenue potential - Established and tailored a CRM infrastructure to align with organizational needs - Provided support in crafting impactful advertising copy - Secured more than 20 meetings at prestigious Mobile World Congress (MWC) - Contributed to the formulation of partnership proposals

2024 Copyright Husk and Stone, Recraft Ventures. Recraft Mobility.
Registration number kvk 89016858

2024 Copyright Husk and Stone, Recraft Ventures. Recraft Mobility.
Registration number kvk 89016858

2024 Copyright Husk and Stone, Recraft Ventures. Recraft Mobility.
Registration number kvk 89016858