Going-To-Market in Europe
Fall 2023
Alix Armour was selected to mentor co-founder and CEO Amelie Guicheney of Gaya Bikes, a french electric bike startup in Paris. Over 10 weeks, a mentoring schedule was in place on the topic of internalisation & new market entry. With her experience growing Super73, Alix was able to provide valuable and tangible insight and first-hand experience into the electric bike market and what it's like entering new markets.
The Supernovas Rocket Up program is a Cross-EIT project that aims at promoting an entrepreneurial ecosystem with more women, to shape the available innovations in the market.
As a mentor in the EIT Urban Mobility x Supernovas Community in the Rocket Up program, I had the priviledge to mentor Amelie Guicheney, co-founder of French electric bike brand Gaya Bikes.
Links:
www.linkedin.com/in/amelieguicheney
www.gaya.bike/
www.eiturbanmobility.eu/four-female-led-start-ups-conquering-new-mobility-markets-with-rocket-up-2023/
Fall 2023
Alix Armour was selected to mentor co-founder and CEO Amelie Guicheney of Gaya Bikes, a french electric bike startup in Paris. Over 10 weeks, a mentoring schedule was in place on the topic of internalisation & new market entry. With her experience growing Super73, Alix was able to provide valuable and tangible insight and first-hand experience into the electric bike market and what it's like entering new markets.
The Supernovas Rocket Up program is a Cross-EIT project that aims at promoting an entrepreneurial ecosystem with more women, to shape the available innovations in the market.
As a mentor in the EIT Urban Mobility x Supernovas Community in the Rocket Up program, I had the priviledge to mentor Amelie Guicheney, co-founder of French electric bike brand Gaya Bikes.
Links:
www.linkedin.com/in/amelieguicheney
www.gaya.bike/
www.eiturbanmobility.eu/four-female-led-start-ups-conquering-new-mobility-markets-with-rocket-up-2023/
Topics touched upon in program
These topics were covered in the mentorship program designed by EIT:
Identify success factors
Market opportunities & attractivenes
Introducing in pitch deck
Sharpen market validation
Value proposition localisation and fine-tuning
Go-to-market strategy localisation
Business cultures
Partnerships
Sales and marketing
Expansion fundraising
Talent recruiting
Legal implications
