About Us

A constellation of connections

A constellation of connections

Hi! I'm Alix Armour.

I'm a French-American Hong Kong-born entrepreneur. Over the years I cofounded and worked with several hardware companies in the energy, tech and mobility sector gaining particular experience on the topics of sales, operations, sustainability and partnership management, while supporting them with business development for European and US markets.

As a natural people connector, I'm a proud member of the Superconnectors network, facilitating connections for startups seeking the right support.

The image featured at the top of the about us page #1
The image featured at the top of the about us page #1
The image featured at the top of the about us page #1
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The image featured at the top of the about us page #2
The image featured at the top of the about us page #2

The Challenge

Redesigning our world for positive growth.

"Design is a process of refinement" - is the mantra I remember most clearly from my college professors. Design is also universal. Everyone has a right to dream up new business and launch products. There is always a need for innovation. However, for the past decades following our consumption-driven mode of living, we've engaged in a linear type of business model where we design, manufacture and sell products and services without thinking too much of what will happen when it's done, or broken, or unused. We tend material things and opportunities away.

Where some see trash, we - and the clients we work with - see value in the materials and energy. As an industrial designer, I see a creative challenge to design our products while thinking about the entire life cycle of a product. Combine that with new regulatory frameworks, geopolitical challenges and natural disasters* affecting supply chains, the result is not a* quick fix. Juggling these topics requires not only process thinking, a global vision and in-depth understanding of key industries, but also collaboration, communication and working towards a common goal.

Recraft Venture's goal is to provide teams with this insight, connect the dots and identify the risks and opportunities down the road. What motivates me is the ability to explore new storylines with entrepreneurs as we develop these new models together. The vision is to promote and enable an equitable, healthy and balanced community for us to thrive in.

It's time to recraft our world.

Inspiring work by Daniel Clarke
Inspiring work by Daniel Clarke
Inspiring work by Daniel Clarke

What's in a name?

Recraft Ventures

Re as in Redesign, Repair, Reuse, Repurpose, Remanufacture

A focus on circular business models & sustainability

Craft as in landcraft, watercraft, aircraft - mobility is the game

Craft as in landcraft, watercraft, aircraft - mobility is the game

Craft as in landcraft, watercraft, aircraft - mobility is the game

An interest in all things mobility, driven by the need for innovative solutions for more liveable cities

Craft as in craftsmanship

Craft as in craftsmanship

Craft as in craftsmanship

A nod to builders, manufacturers, designers and artisans crafting our physical world.

Ventures

Ventures

Ventures

We wouldn't be here without taking risks and saying YES. Life is worth venturing into.

The image featured at the bottom of the about us page
The image featured at the bottom of the about us page
The image featured at the bottom of the about us page

Values

Our work is characterised by

Our work is characterised by

01

01

01

Transparency & Communication

Transparency & Communication

Transparency & Communication

We believe in open and honest communication as the cornerstone of trust and collaboration.

02

02

02

Passion

Passion

Passion

We only want to participate on projects and with partners that truly motivate our heart and soul. This is where we get the best results, see a natural fit, and where work turns into determination.

03

03

03

Creativity

Creativity

Creativity

Encouraging innovative thinking and embracing new ideas.

04

04

04

Empathy and well-being

Empathy and well-being

Empathy and well-being

We prioritize understanding and caring for others, fostering a supportive environment where everyone's well-being matters.

Collaboration

We're happy to collaborate with like-minded professionals with complementary skillset to adress large challenges.

2024 Copyright Husk and Stone, Recraft Ventures. Registration number kvk 89016858

2024 Copyright Husk and Stone, Recraft Ventures. Registration number kvk 89016858

2024 Copyright Husk and Stone, Recraft Ventures. Registration number kvk 89016858